About FLOWERS by PENELOPE

Hello! I’m Michael, founder of Flowers by Penelope located in New York City. For two decades I helped build campaigns and live moments at AOL, CBS, NBCUniversal, and Warner Bros. Discovery doing work that trained my eye for composition, timing, and what truly moves people. Now I apply that same discipline to flowers. My studio creates exceptional floral artistry and unique botanical experiences for homes, restaurants, hotels, brands, and events. We are hands-on, detail-obsessed, and service-driven. Whether it’s an intimate dinner party or a lavish event, my promise is simple: personal design, honest communication, and flawless execution. Every petal with purpose, every moment unforgettable.